OVErview: User Interviews is a complete research recruitment platform that helps teams find and manage the right people for user research.
This project focused on updating their website’s messaging, design, and product representation to better reflect the brand and overall product experience. And also to empower marketing and product teams to confidently promote User Interviews across social media, campaigns materials, and printed assets.
The Process: I gathered feedback from marketing and product teams and mapped out a modular design system to support scalable content updates. I restructured the brand guidelines to better surface key assets by content type and use case, and collaborated with lead web designer to ensure functionality for launch.The Outcome: We started by launching an updated homepage and a set of paid ads to gather feedback and test the new design decisions in action before rolling out global changes.
After receiving positive feedback, we implemented updates across the site page by page. In parallel, I worked on updating social media templates, campaign materials, and print assets.
MY ROLE: Brand Design, Product Illustration, Ad & Email Design, Creative Direction
MY ROLE: Brand Design, Product Illustration, Ad & Email Design, Creative Direction
