Overview: The User Interviews team asked me to create the visual identity for their first-ever in-person conference, CRUX (short for Conference for Researchers and UXers), hosted at LondonHouse in Chicago on May 8, 2025. It is a cozy, small-scale event designed for UX folks to learn, connect, and network.
🎨🧠 SOLUTION: I created a brand identity with a fun, smart, slightly nerdy personality that doesn’t take itself too seriously, but still feels creative and trustworthy. The overall design is modular and neat, with lots of white space, clear hierarchy, and a smooth visual flow.
SERVICES: Brand Design, Design Systems, Illustration, Swag design
