Overview: I’ve been working with the User Interviews team since summer 2024, helping them with various brand assets across print and web: product visuals, icons, illustrations, custom decks for events and webinars, etc.
CHALLENGE: The key ongoing challenge has been finding the right balance between two sides of the brand. The content side, already updated by the UI team, is bold and fun. The product side needed a refresh to reflect the platform’s reliability and professionalism, especially since it’s often what new users and stakeholders interact with.
SOLUTION: For the product visuals we went for a clean, smart, modular, and slightly classic corporate look to make it clear that UI is a complete research recruiting platform for teams. We launched a new homepage design in May 2025, along with a new ads campaign, and are now working our way through the rest of the site. Stay tuned!
SERVICES & ROLE: Brand Design, Design Systems, Illustration
