Client: 2MOOD is a women’s fashion brand with retail stores and a strong online presence. The brand constantly evolves through innovative ideas and technologies, expanding the range and quality of its products while understanding the importance of strong visual content
Challenge: The F61 AGENCY team was tasked with elevating the brand’s visual attributes, increasing their variety and usage, and ensuring that the graphic design matched the content's high-quality photos and aesthetics. As the invited illustrator, I mainly focused on creating a series of fun, humorous, and naive characters that harmonize with the brand’s clean, minimalist aesthetic
Services: Illustration, Collaboration with the agency’s design team
CREDITS
F61 AGENCY:
Art direction: Sergey Poluhin
Design: Sergey Poluhin, Lana Lomakina, Marie Kirillova,
Illustration: Zhenya (Jane) Izmailova
Typography: Gerbera (Brownfox) + Custom 2MOOD Numbers (Sergey Poluhin)
3D visualization: Konstantin Simonov
2MOOD:
Sergey Borisov, Ekaterina Gaur, Kristina Khoronzhuk
